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Description
About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors.
Our mission is to make the beauty of fashion accessible to all through our industry-leading, on-demand production model.
Job Summary:
We are seeking a strategic and hands-on Creative Brand Manager to bring our brand vision to life through compelling product positioning, creative execution, and social-first campaigns.
This role ensures that product positioning is clearly articulated through brand visuals, storytelling, and consumer-facing content, aligning what the product stands for with how it is experienced by customers.
Main Responsibilities:
- Partner with Asia-based brand teams to understand product strategy, target audiences, and seasonal priorities.
- Translate product direction into consumer-facing narratives, moodboards, and campaign ideas.
- Ensure visual execution reflects the intended product positioning, category strength, and trend story.
- Support the development of key product stories that differentiate the brand and inspire customers.
- Drive consistent brand visuals across shoots, lookbooks, and channel-specific content.
- Align studio and location shoots with brand identity, ensuring styling, lighting, and composition support brand goals.
- Oversee the rollout of content across touchpoints with quality and coherence.
- Support the end-to-end delivery of brand campaigns — from concept and calendar planning to execution.
- Collaborate with internal creative teams and external partners to bring ideas to life.
- Build clear campaign briefs and moodboards to align stakeholders across markets.
- Support content strategy for organic social, with emphasis on community, lifestyle, and seasonal storytelling.
- Coordinate influencer partnerships and offline activations to grow authentic engagement.
- Identify grassroots and relevant creator voices aligned with brand values.
- Act as a creative liaison with Asia-based brand teams to bring product and brand together cohesively.
- Share insights on audience preferences, content performance, and visual trends to inform future planning.
- Advocate for brand elevation across all touchpoints — balancing commercial focus with brand storytelling.
Qualifications:
- 3–5 years of experience in brand, marketing, or creative production within the fashion, lifestyle, or retail industries.
- Strong understanding of how product strategy connects with brand identity and content creation.
- Proven experience managing visual campaigns, shoots, and creative output.
- Experience in cross-regional collaboration; familiarity with working with Asia-based teams preferred.
- Excellent project management and communication skills.
- Comfort using design and collaboration tools (e.g., Adobe Creative Suite, Figma, or equivalent).