Job Description
Note: The job is a remote job and is open to candidates in USA. Collystring is a remote first performance marketing agency that values a small team environment and client relationships. The Sr. Digital Marketing Analyst will be responsible for designing analytics frameworks, developing reporting dashboards, and providing actionable insights to optimize client performance. Responsibilities • Design and implement comprehensive analytics frameworks including GA4 configuration, data layer architecture, and cross-platform tracking solutions • Develop and maintain advanced reporting dashboards in Looker Studio, Supermetrics, and other visualization platforms • Configure and manage customer data platforms including Segment for unified data collection and routing • Implement and optimize tracking solutions using tools like Elevar for enhanced eCommerce tracking • Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience • Develop analytics strategies and implementations to serve diverse client portfolios ranging from enterprise organizations with hundreds of pages to smaller businesses with streamlined digital footprints • Ensure data accuracy and integrity across all client measurement systems through systematic validation and QA processes • Analyze multi-channel performance data to deliver actionable insights and strategic recommendations • Collaborate with our data director to optimize data collection pipelines and measurement capabilities • Lead troubleshooting efforts for tracking discrepancies and attribution challenges • Present complex analytical findings to diverse stakeholder groups with clarity and confidence Skills • Full working knowledge of platforms like Google Analytics, Tag Manager, and Looker Studio • Understanding of the difference in the attribution models between Ads and GA • Understanding of how the data layer functions and the value in accurate tracking • Ability to analyze conversion paths and develop a hypothesis to optimize conversion rates • Experience in both Lead Generation and eCommerce • 2-3 years experience in data analytics + tracking architecture Benefits • Unlimited PTO after your second month of employment • Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans • Maternity & paternity leave – because life is more than work • 401k • Remote work within the United States • Technology stipend: having a functional (and cool) workstation has been statistically proven to enhance productivity by 99%. Want a new monitor, need some new airpods? Sweet, just ask. • Profit sharing after your second year of employment Company Overview • collystring is an advertising agency that provides SEM, SEO, programmatic display, and social media marketing services. It was founded in 2013, and is headquartered in Gilbert, Arizona, USA, with a workforce of 11-50 employees. Its website is Apply tot his job