Job Description
Overview Job Description: We are looking for an ambitious and proven Senior Digital Marketing Executive with 3+ years of experience and in-depth knowledge of digital marketing platforms. Responsible for generating quality traffic for our website (the US-based website and traffic needed also from the USA). Responsibilities • Hands on experience in creating marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google AdWords, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing . • Plan, execute, measure and optimize marketing campaigns across Social Media, SEM, Facebook Ads, and SEO. • Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site. • Develop and manage digital marketing campaigns. • Good understanding of social media strategies. • Plan, execute, measure and optimize campaigns across multiple channels and ensure alignment with business goals. • Strong analytical skills and the ability to interpret data to inform decisions. • Proficient with Social Media Optimization (SMO) and related analytics tools. • Experience with A/B testing. • Video marketing and content writing as part of campaign strategies. Qualifications • 1. Relevant experience in digital marketing. • 2. Leading and managing SEO/SEM, marketing databases, local SEO, email, social media, and/or display advertising campaigns. • 3. Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform, and motivate. • 4. Experience in optimizing landing pages and user funnels. • 5. Solid knowledge of website analytics tools (eg, Google Analytics/Webmaster). • 6. Experience in setting up and optimizing Google AdWords, Facebook, Pixel Marketing, and LinkedIn Ad campaigns. • 7. Working knowledge of HTML and CSS. • 8. Up-to-date with the latest trends of Google and best practices in online marketing and measurement. • 9. Video marketing. • 10. Content writing. • 11. Planning, executing, measuring and optimizing marketing campaigns across Social Media, SEM, Facebook Ads, and SEO. • 12. Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site. • 13. Develop and manage digital marketing campaigns. • 14. Good understanding of social media strategies. • 15. Aggressive learning curve on new digital marketing techniques and mobile marketing. • 16. Proficient with Social Media Optimization (SMO). • 17. Strong analytical skills. • 18. Strategic link building and forum participation. • 19. Perform directory and blog submissions. • 20. Experience with A/B testing. • Education: Degree or PG Benefits Extra benefits: Digital Marketing Certification, and Content Writing Apply tot his job