Job Description
Note: The job is a remote job and is open to candidates in USA. Axis Brands is a company that works with fast-growing consumer brands to scale revenue through high-performance creative across various platforms. They are seeking a Creative Strategist / Growth Marketer who understands how to build, test, and scale direct-response ads specifically for CPG brands. Responsibilities • Own the creative strategy for paid social campaigns (Meta, TikTok, YouTube Shorts) • Develop direct-response ad concepts rooted in: Consumer psychology, Hook-driven messaging, Offer and angle testing • Translate performance data into clear creative insights (what to scale, kill, or iterate) • Write and structure: Ad scripts, UGC briefs, Static + video ad concepts • Collaborate with designers, editors, and media buyers to execute at speed • Build and manage creative testing frameworks (volume + iteration > one-off ideas) • Stay ahead of platform trends while maintaining a performance-first mindset Skills • 3–7+ years of experience in growth marketing or creative strategy • Direct experience working with CPG brands (DTC or omnichannel) • Proven track record creating direct-response ads that scale, not just 'brand awareness' • Deep understanding of paid social performance metrics (CPA, ROAS, MER, hooks, thumb-stop rate) • UGC-style creative and founder-led content • Strong copy instincts (you know how to write hooks that stop scrolls) • Ability to think strategically and execute tactically • Comfortable working in a fast-paced, performance-driven environment • Experience scaling brands from 6 → 7 or 8 figures • Background at a well-known CPG or DTC brand • Experience briefing creators or managing UGC pipelines • Familiarity with creative testing systems (e.g. 10–20 new concepts per week) Company Overview • It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is Apply tot his job