Job Description
Note: The job is a remote job and is open to candidates in USA. Myriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being. The Vice President of Marketing will lead marketing strategy, portfolio positioning, and go-to-market execution across Myriad’s oncology businesses, driving growth and brand leadership in regulated healthcare markets. Responsibilities • Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management • Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth • Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights • Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions • Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution • Oversee development of compliant promotional messaging and field enablement tools • Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations • Ensure Prenatal and Mental Health marketing programs are executed consistently, efficiently, and in alignment with enterprise standards • Balance enterprise scale with the unique needs of each business line • Leverage market research, customer insights, and analytics to inform strategy and optimize performance • Establish KPIs tied to awareness, adoption, growth, and return on marketing investment • Use data to continuously refine messaging, channel strategy, and investment decisions • Lead and develop a high-performing marketing team supporting Prenatal and Mental Health portfolios • Build marketing capabilities across brand strategy, lifecycle marketing, and integrated campaign planning • Foster a culture of accountability, collaboration, and innovation • Serve as a senior marketing partner to Oncology business leaders • Provide clear, concise updates and recommendations to the SVP of Marketing and executive stakeholders • Collaborate with Legal, Regulatory, Medical, and Privacy teams to ensure compliant promotion in a highly regulated environment Skills • Bachelor's degree required; advanced degree (MBA, MS, or equivalent) preferred • 12+ years of progressive marketing experience, including senior leadership roles in healthcare, life sciences, diagnostics, or related industries • Proven success leading brand, portfolio, or business-unit marketing in regulated environments • Strong understanding of healthcare customers and evidence-based marketing • Experience working effectively in matrixed or centralized marketing models • Excellent executive presence and communication skills • Experience in Prenatal, Women's Health, Mental Health, or adjacent care areas • Experience supporting multiple products or franchises simultaneously • Track record of successful product launches and lifecycle management Company Overview • Myriad Genetics discovers, develops, and commercializing novel therapies for the treatment of cancer. It was founded in 1991, and is headquartered in Salt Lake City, Utah, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job