Job Description
About the position
CJ Pony Parts, a leader in the automotive parts industry, is seeking a highly skilled and results-driven Senior PPC Specialist to join our growing digital marketing team. In this key role, you'll manage and optimize our paid media strategy, overseeing multi-million-dollar annual ad spend to drive measurable growth. You will collaborate closely with leadership and cross-functional teams to ensure paid campaigns align with business objectives and deliver exceptional ROI.
- Responsibilities
- Develop, manage, and optimize paid media campaigns across Google Ads (Search, Shopping, Display, Performance Max, and Video), Microsoft Advertising, and Meta Ads.
- Oversee paid media strategies for our sister site, Classic Muscle Parts, tailoring campaigns to its audience and goals.
- Translate business objectives into actionable paid media plans, including budget planning, demand forecasting, and performance reporting.
- Manage and optimize Google Shopping campaigns, including daily feed maintenance in Google Merchant Center.
- Conduct performance analyses to refine bidding strategies, targeting, and creative assets.
- Stay current on industry trends, tools, and platform updates, implementing best practices to maintain a competitive edge.
- Collaborate with creative and development teams on ad copy, new creative testing, and landing page optimization.
- Work with other marketing stakeholders to ensure strategies are integrated across all channels.
- Requirements
- 3-5 years of hands-on eCommerce PPC experience, including writing high-performing ad copy and headlines.
- Bachelor's degree in a related field or equivalent work experience.
- Expert-level knowledge of Google Ads, Microsoft Advertising, and Meta Ads platforms.
- Deep proficiency with Google Analytics and Google Merchant Center.
- Strong analytical skills with a track record of turning complex data into actionable insights.
- Passion for digital marketing, testing, and learning.
- Excellent communication skills and a collaborative, team-focused approach.
- Nice-to-haves
- Automotive industry experience a plus.
- Benefits
- Competitive salary
- Paid time off
- Affordable medical insurance
- Health savings account with company contribution
- Dental and vision insurance
- Life and short-term disability insurance
- 401(k) with 4% company match and profit sharing
- Company-paid holidays
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