Job Description
Overview:
We’re looking for an experienced Traditional Media Buyer / Planner to support our Strategy & Planning team with both pre-planning research and hands-on execution of traditional media buys. This contractor will help inform media recommendations and manage the end-to-end execution of offline media placements.
This role is ideal for someone who understands the why behind traditional media decisions and can also execute buys independently - from negotiation through reporting.
Responsibilities:
Pre-Planning & Research Support
- Conduct research to support media planning, including:
Competitive media landscape analysis
Audience behavior and media consumption insights
Market-level considerations and opportunities
Media Buying & Execution
Negotiate and execute traditional media buys (e.g., print, OOH, radio, other offline channels as applicable)
Coordinate with publishers to gather and deliver all required assets and specs for launch
Manage timelines and ensure on-time, accurate campaign launches
Monitor live buys and proactively flag performance or delivery issues
Provide optimization recommendations when applicable
Compile post-launch and wrap-up reporting, including performance insights and learnings
Required Experience:
Proven experience executing traditional media/direct buys (not just planning)
Experience supporting pre-planning research for media campaigns
Strong negotiation skills with publishers and media vendors
Comfortable managing campaigns from IO through launch and reporting
Strong analytical and organizational skills
Ability to work independently while collaborating closely with internal teams
Nice to Have:
Familiarity with multi-market or regional buys
Agency experience working with strategy or planning teams
Engagement Details:
Contract / freelance role
Hourly or project-based (open to discussion)
Remote
Ongoing or as-needed support based on campaign needs
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