Job Description
I’m leading a brand identity and digital presence project as Creative Director for a wellness-focused brand and am seeking a senior-level Brand Strategist for a short-term consult (1–2 hours) to pressure-test strategy before final presentation.
Scope of Work
- Review existing brand strategy and positioning
- Pressure-test value proposition and differentiation
- Identify any strategic gaps, contradictions, or areas to simplify
- Provide concise, actionable feedback from a senior brand lens
- Validate readiness for client-facing presentation
Ideal Background
- 5+ years of experience in brand strategy, brand consulting, or brand/marketing leadership
- Bachelor’s degree required (Marketing, Branding, Communications, Business, or related field) Master’s degree (MBA, MS, MA) preferred but not required
MUST HAVE Prior experience at:
- A branding, marketing, or creative agency and/or
- In-house brand, marketing, or product marketing teams
- Strong understanding of brand positioning, messaging frameworks, and customer journey
Industry Experience (Strongly Preferred)
- Wellness, fitness, beauty, lifestyle, or health-adjacent brands
- Experience working with:
- Influencer-led brands and/or
- Corporate or venture-backed consumer brands
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