Job Description
- Job Description:
- Oversee Prime Robotics’ marketing efforts (from creative, to content, to operations, to digital, to product)
- Drive sales enablement, SEO, inbound campaigns, and tradeshow design, planning, and execution.
- Develop monthly, quarterly, and year-long strategic plans
- Lead development of the marketing strategy to create effective plans focused on generating leads and demand for Prime Robotics to grow the pipeline
- Identify short and long-term resource needs, including development and management of the annual marketing budget
- Understand key performance metrics and tracking tools for competitor analysis, campaign results, consumer trends, and translate results into actionable insights, reporting weekly, monthly, and quarterly
- Spearhead the execution of marketing campaigns, including segmentation, testing, tracking, results reporting, analyses, and recommendations
- Provide marketing and pipelines points of views to leadership and executive management team
- Support sales objectives to grow the customer base with sales enablement, sales operations, sequencing, and email campaigns
- Optimize the MarTech Stack against B2B best practices to realize optimizations in marketing and business spend
- Manage conception, development, and implementation of marketing plans and strategy and promotional programs to drive qualified leads that convert to customers
- Manage conception, development, and implementation of trade shows, conventions, and conferences, prepare engaging displays and collateral, and provide post-event reports and analysis
- Design, create, and execute content marketing strategy and editorial calendar and produce high-quality content
- Create and execute promotional and lead generation campaigns
- Oversee marketing contractors responsible for various segments or projects (content, search engine optimization, advertising, email, branding, PR, social media)
- Leverage website, content, social media, and SEO to promote the company's products and solutions
- Requirements:
- Experience: 5+ years of marketing experience with expertise in the warehouse automation industry or related fields (e.g., warehouse management software, industrial automation, material handling). Experience working for a startup is a plus.
- Skills: Expertise in creating sales enablement tools, driving SEO strategy, managing inbound campaigns, and planning tradeshows/events.
- Collaboration: Proven ability to work cross-functionally with leadership, sales, product, and external vendors.
- Creativity: Strong content creation skills with a keen eye for design and messaging.
- Results-Oriented: Data-driven mindset with a focus on achieving measurable outcomes.
- Benefits:
- Employer-subsidized medical, dental, and vision insurance plans to support your health and wellbeing
- Dedicated vacation and sick leave that allows you to recharge and take care of yourself when needed
- Invaluable hands-on experience with cutting-edge robotics technology that keeps your skills at the industry forefront
- A collaborative culture where innovation thrives and your work has a real impact
- The excitement of contributing to transformative technology in a fast-growing industry
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