Job Description
We’re looking for a marketing consultant with a proven track record launching consumer apps. You’ll help shape our go-to-market plan and channel strategy for a new startup product, which is due to launch in 8 weeks.
About the product
ThirstTrapp is a mobile and web app where users create surveys, earn coins, and receive AI-powered style feedback from a global community. We’re preparing for launch and need clear marketing
direction.
What we need:
Alignment on demographics and ideal customer profile
Strategic guidance on the best channels and tactics for driving user acquisition
Recommendations across: paid ads (Meta, TikTok, Google, etc.), organic social, UGC, influencers, and other channels
Prioritization and phasing for a limited budget
Feedback on positioning, messaging, and audience targeting
Practical frameworks and action plans we can execute ourselves or with contractors
What we’re looking for
Experience launching multiple consumer apps (preferably with real traction or revenue)
Strong understanding of modern channels: social, UGC, influencer marketing, performance marketing
Ability to translate strategy into clear, actionable plans
Comfort with startups and lean marketing budgets
Project format
Advisory/consulting engagement (strategy docs, recommendations, calls)
Flexible: one-off strategy session, short project, or ongoing retainer
If you’ve helped launch apps that gained meaningful users or revenue, please share:
App(s) you’ve marketed (with links if possible)
Key metrics (downloads, signups, retention, etc.)
What you’d prioritize for this type of product
Must sign an NDA before discussing in further detail
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