Job Description
Welcome to PepsiCo, where we are committed to delighting consumers with our portfolio of beloved brands. As a Media Planner/Buyer, you will be an integral part of our marketing team and play a critical role in shaping the way our brands are communicated to the world. We are looking for a passionate and strategic individual who can effectively plan and execute media campaigns that drive brand awareness and sales. If you have a strong understanding of consumer behavior, excellent communication skills, and a knack for staying on top of industry trends, we want you to join our team. Develop and implement media strategies that align with PepsiCo's overall marketing objectives and brand positioning. Conduct thorough research and analysis to identify target audiences, media channels, and optimal timing for campaigns. Collaborate with internal teams and external vendors to plan and execute media campaigns across various platforms, including TV, radio, print, digital, and social media. Negotiate and secure media placements, ensuring the best possible rates and placements for maximum impact. Monitor and analyze campaign performance, providing recommendations for optimization and future campaigns. Stay up-to-date on industry trends and new media opportunities, and proactively make recommendations for incorporating them into campaigns. Develop and manage media budgets, ensuring efficient use of resources and timely reporting. Communicate campaign plans, updates, and results to cross-functional teams and stakeholders. Build and maintain relationships with media partners and vendors. Collaborate with creative teams to develop impactful and cohesive messaging across all media channels. Ensure all media campaigns comply with legal and regulatory guidelines. Continuously monitor and analyze competitive media activity and provide insights to inform future campaigns. Act as a brand ambassador, ensuring all media activity aligns with PepsiCo's brand guidelines and messaging. Train and mentor junior team members, providing guidance and support as needed. Contribute to the overall marketing strategy and provide insights and recommendations to drive business growth. PepsiCo is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job
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