Job Description
I am looking for a local SEO specialist to help me optimize my Google Business Profile and develop a local visibility strategy for a small legal practice. We specialize in false arrest cases and operate primarily in The Bronx, NY.
Why I need you: I understand digital marketing generally, but local SEO and Google Business Profile optimization is its own world. We already have a well functioning GMB profile with photos, reviews, updates, etc. I need an expert to audit my current profile, build a strategy, and create a blueprint so I can maintain it myself long-term.
Budget Context:
We are a small operation. Since Google Business Profile is free traffic, I want to maximize it without wasting money on tactics that don't work. I am looking for a one-time strategy project at a fair, fixed price.
Scope of Work (What I Need From You):
I need you to take my profile to the next level and give me expert advise on what I should do next. This includes a detailed document and screen-recorded tutorials covering:
Audit & Competitive Analysis:
- Audit my existing Google Business Profile (if any issues exist).
- Analyze competitors in The Bronx: What are other false arrest / civil rights attorneys doing well (or poorly) with their profiles?
Optimization Strategy (The "What"):
- Profile Completion: Guidance on categories, description, service areas, attributes, and photos .
- Keyword Strategy: What terms should be in my profile (without keyword stuffing) to rank for "false arrest Bronx" ?
- Citation Management: Ensuring NAP (Name, Address, Phone) consistency across the web .
- Review Strategy: Best practices for generating and responding to reviews (without violating guidelines).
Training & Blueprint (The "How"):
- A clear, written document outlining the strategy and step-by-step tactics.
- Recorded videos (via Loom or similar) walking me through the profile setup and explaining why each element matters.
- A maintenance checklist: What I should post, how often, and how to track performance.
Requirements (Who I Want to Hire):
- Proven experience optimizing Google Business Profiles for local service businesses (legal experience is a huge plus, but not mandatory).
- Deep understanding of local search ranking factors .
- Familiarity with citation tools and local SEO platforms .
- Ability to explain complex topics simply (you will be teaching a motivated learner).
How to Apply:
Please answer the following in your proposal so I know you read this:
- Share one example of a local business whose Google ranking you improved (brief is fine).
- What is the #1 mistake you see local lawyers make with their Google Business Profile?
- If you had to pick one "quick win" for a Bronx-based false arrest lawyer, what would it be?
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