Digital Marketing Analyst

🌍 Remote, USA 🚀 Full-time 🕐 Posted Recently

Job Description

IXL Learning is the country's largest EdTech company, and they are seeking a passionate Digital Marketing Analyst to join their digital advertising team. In this role, you will help build and manage ad campaigns for top brands in edtech while analyzing performance data and collaborating with a team to optimize advertising strategies.

Responsibilities

Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
Analyzing performance data to help us hone our strategy
Writing clear, effective ads for diverse audiences across all of IXL’s brands
Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
Participating in team brainstorms for new campaign creative
Collaborating with our graphic design team to produce engaging creative
Meeting regularly with marketing team leaders for input on your work
Presenting your findings to other marketing and product team team members
Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back
Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok

Skills

BA/BS degree with some experience in SEM, marketing, or data analysis
Strong analytical skills
Natural critical-thinking and problem-solving skills
Excellent writing and editing skills with a keen attention to detail
Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
Fluency in Excel and Google Sheets, especially Pivot tables
Go-getter mindset, proactive and driven
Creativity and curiosity
Fast learner with solid organizational skills
A passion for education and a desire to help us bring meaningful edtech to students around the world

Benefits

Benefits

Company Overview

At IXL Learning, we are passionate about improving learning for all. It was founded in 1996, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.ixl.com/.

Company H1B Sponsorship

IXL Learning has a track record of offering H1B sponsorships, with 31 in 2025, 60 in 2024, 28 in 2023, 17 in 2022, 12 in 2021, 20 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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