Job Description
Position Purpose:
The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
Β 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
Β 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
Β 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
Β This position typically reports to Manager or Media/Sr. Manager of Media
Β This position has 0 Direct Reports
Travel Requirements: Β No travel required.
Physical Requirements:
Β Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Β Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Β Must be eighteen years of age or older.
Β Must be legally permitted to work in the United States.
Preferred Qualifications:
Β 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
Β Previous experience with retail websites and analytics
Β Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
Β Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
Β Presentation and writing skills
Minimum Education:
Β The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
Β No additional education
Minimum Years of Work Experience:
Β 3
Preferred Years of Work Experience:
Β No additional years of experience
Minimum Leadership Experience:
Β None
Preferred Leadership Experience:
Β None
Certifications:
Β None
Competencies:
Β Action Oriented
Β Collaborates
Β Drives Engagement
Β Communicates Effectively
Β Customer Focus
Β Drives Results
Β Manages Conflict
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