Job Description
Starcom is the world's first standalone media agency, leading the way for many of the world's best brands. The Analyst position in Applied Analytics is an entry-level role focused on leveraging research and data to address complex client business questions and improve campaign effectiveness.
Responsibilities
- Help drive day-to-day research & analytics efforts while delivering impactful, actionable insights
- Support execution of customer, media, brand, and market research that produce unique insights and opportunities
- Synthesize research results and uncover overarching themes to drive the client’s business forward
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
- Develop and analyze media and brand targets that inform media strategies
- Apply syndicated research (Nielsen, MRI, ComScore, eMarketer, etc.) and agency research applications to client business
- Foster strong relationships with internal client teams
- Assist internal groups in maximizing the use of available research sources and proprietary studies
Skills
- Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 6+ months of related experience
- Experience in media/marketing research, consumer insights, business consulting, or data analysis
- Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python)
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
- Experience with Tableau, GoodData, Datorama, SQL
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Company Overview
Company H1B Sponsorship
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