Job Description
About Us
Jordan Digital Marketing, a 2023 Google Premier Partner Workplace Excellence award finalist, is a remote-first, remote-always digital marketing agency. We focus on paid media, SEO, and content marketing to deliver best-in-class results for startups, predominantly in B2B, SaaS, and Fintech. We drive real business growth for our clients by acting as an extension of their in-house team. We’re seeking an Analytics Operations Manager to join our paid acquisition team.
As an Analytics Operations Manager at Jordan Digital Marketing, you’ll act as a trusted operational partner to our clients and internal team. You’ll focus on maximizing marketing efficiency and effectiveness, managing marketing technology tools, understanding how those tools work together, and optimizing the processes behind them.
This is a part-time role with full-time potential for the right person.
What You'll Do
Operations Optimization:
Marketing ops audits for our clients to help identify areas of opportunity
Manage and optimize CRM, marketing automation, and buyer intent tools
Automate processes, including cross-application integrations and workflow enhances
Campaign Tracking & Lead Management
Conversion tracking setup and support for client advertising campaigns, including advanced tactics like CAPI, enhanced conversions, and offline conversions
Ensure accurate and efficient lead flow processing,g including routing, deduplication, and data hygiene, to maintain a high-quality database
Support campaign operations , including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies
Cross-Functional Collaboration
Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting.
Reporting
Own the design, creation, and maintenance of dashboards and reports in client tools such as Hubspot, Salesforce, Google Looker Studio and Sheets
Maintain data integrity across platforms to ensure reliable analytics and reporting.
Build reports that provide a clear view of marketing metrics and trends, enabling fast and impactful decision-making.
Assist in developing forecast models, attribution methods, and measurement frameworks.
Required Skills
Google Tag Manager and Google Analytics
Dev background (basic Javascript & HTML)
Experience with offline conversion and conversion API setup for ad platforms.
Experience with Stape and Taggrs
Who You Are:
3+ years of hands-on experience in B2B marketing operations
Experience with marketing automation platforms, data orchestration tools, visualization tools, and database tools
Experience with tools including Hubspot, Salesforce, Marketo, Google Tag Manager, GA4
Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution
Positive, energetic, and solution-oriented team player with a can-do attitude.
Strong problem-solver, self-starter, and creative thinker.
Excellent written and verbal communication skills.
Bonus Points
Experience with Segment
Experience with MMPs and app measurement
Familiarity with ABM strategies and tools
Experience with predictive analytics and advanced attribution modeling
Experience working with clients
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