Job Description
About the Role
This is a volunteer opportunity for The Chief Marketing Officer (CMO) who will play a pivotal role in shaping how the world experiences The Sentinel by Yuvoice. As a member of the executive leadership team, you’ll help guide our long‑term vision, inspire a growing team, and elevate the stories and voices at the heart of our mission.
This role is less about day‑to‑day execution and more about setting direction, empowering others, and building a marketing function that reflects our values and amplifies our impact. A key focus will be recruiting and nurturing a talented volunteer team, creating a space where creativity thrives and every contributor feels seen, supported, and inspired.
Responsibilities
- Strategic Leadership & Oversight
- * Shape the overarching vision for The Sentinel by Yuvoice’s marketing strategy, ensuring it aligns with our mission and long‑term goals.
- Provide high‑level guidance and thoughtful oversight to the marketing team.
- Set priorities, clarify expectations, and help the team stay focused on meaningful outcomes.
- Partner with fellow executives to ensure marketing efforts strengthen and elevate our collective impact.
- Team Recruitment & Development
- * Lead the effort to build a dynamic, diverse, and mission‑aligned marketing team.
- Mentor and support volunteers, helping them grow in confidence, skill, and purpose.
- Foster a culture where creativity is encouraged, collaboration is natural, and every voice matters.
- Team Supervision
- * Provide guidance and support to functional leads across:
- Content Creation (LinkedIn, BlueSky, TikTok, newsletters, graphic design)
- Brand & Communications (PR, SEO, Ad Grants)
- Media & Events (podcasts, events)
- Analytics & Insights (data analysis, reporting)
- Ensure each function is progressing with clarity and aligned with The Sentinel by Yuvoice’s mission and goals.
- Brand, PR, and Market Presence
- * Champion a consistent, authentic brand identity across all channels.
- Guide PR, digital content, and event strategies that expand The Sentinel by Yuvoice’s visibility and deepen our connection with communities.
- Provide strategic direction for campaigns and initiatives, empowering the team to execute with creativity and confidence.
- Data and Insights
- * Oversee the use of data to measure, learn, and continuously improve.
- Review insights and offer thoughtful recommendations that help the team grow and refine its approach.
Requirements
- Qualifications
- * Leadership experience in marketing at the executive or senior director level.
- Proven ability to recruit, build, and guide creative and technical teams.
- Strong understanding of digital content, PR, SEO, events, and analytics.
- Excellent organizational, communication, and decision‑making skills.
- A genuine commitment to The Sentinel by Yuvoice’s mission and values.
- Personal Attributes
- * A visionary thinker who can translate big ideas into clear direction.
- A motivating team‑builder who brings people together with purpose and positivity.
- A collaborative communicator who leads with empathy and clarity.
- A passion for social impact, storytelling, and using marketing as a force for good.
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