Job Description
- Job Description:
- Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results.
- Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints.
- Manage a small internal team of performance marketers and agency partners.
- Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions.
- Lead performance marketing planning and execution across the medical channel sales organization.
- Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities.
- Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities.
- Own affiliate marketing strategy; Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning.
- Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics.
- Supports diverse hiring and related initiatives to meet company goals.
- Requirements:
- A minimum of 10+ years of digital marketing experience in healthcare or consumer goods
- In-depth channel knowledge across best-in-class paid search, social, programmatic, affiliate, and OOH platforms
- Experience managing paid media budgets >$5M/yr
- Strong analytical skills, comfortable running comprehensive data analyses
- Passion for using data to derive insights and drive business and marketing decisions
- Experience with web analytics and visualization tools
- Proven experience in effectively guiding external agency relationships
- Strong communication and collaboration skills
- Ability to be a strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams
- Capability to be collaborative and team-oriented
- Ability to be a passionate problem solver that can operate at a strategic and executional level
- Dedication to building high-performing teams while also supporting employees’ career growth in individual ways
- Capacity to invite and use the opinions and perspectives of others
- Strong commitment to company mission and values
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- Capability to respectfully share and accept feedback willingly from all levels of the organization.
- Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Two weeks of paid “Refresh” leave
- 80 hours of paid sick leave annually
- 11 paid holidays throughout the calendar year
- Paid disability leave
- Paid parental / pregnancy leave
- Flexible Spending Accounts (FSA)
- Tuition reimbursement
- Employee Assistance Program
Apply tot his job
Apply To this Job