Job Description
Landing Page Designer & Conversion Rate Optimization (CRO) Specialist
Department: Creative & Performance
Reports to: Head of Creative + CRO Lead
Company: Accelerated Growth Studio (AGS)
Role Overview
You will own the end-to-end design and optimization of high-performing landing pages for DTC brands. Your mandate is simple: increase conversion rates, drive revenue, and ship clean, fast, high-intent user experiences that match brand and performance goals. This is a high-output role requiring speed, iteration, and deep understanding of DTC performance marketing.
Core Responsibilities
- Landing Page Design & UX
- Build high-converting landing pages in Replo, Shopify, Refresh, or Webflow (Replo preferred).
- Translate briefs, brand assets, and insights into polished, conversion-oriented layouts.
- Ensure pages load fast, above-the-fold hits immediately, and UX is frictionless.
- Maintain design standards that align with AGS performance expectations.
- Conversion Rate Optimization
- Implement CRO frameworks including hypothesis-driven testing, heuristic auditing, and behavioral UX.
- Identify friction points and recommend weekly optimization opportunities.
- Execute and manage variant pages and experiments.
- Follow proven DTC structures: hero value prop, proof, benefits, offer, FAQ.
- Testing & Performance Analytics
- Run A/B tests through Replo, Shopify or equivalent tools.
- Use Motion, Triple Whale, GA4, and Meta Ads Manager to evaluate performance.
- Monitor CVR, AOV, bounce rate, scroll depth, and engagement metrics.
- Iterate quickly based on data and campaign results.
- Collaboration
- Work with Creative, Paid Media, and Client Account Leads in weekly sprints.
- Communicate proactively about deliverables, timelines, dependencies, and blockers.
- Participate in creative reviews and performance syncs.
- Required Skills & Experience
- 2–4+ years of landing page design experience with DTC/eCommerce brands.
- Expert-level Replo skills (non-negotiable).
- Strong understanding of mobile-first UX, visual hierarchy, and performance-driven design.
- Experience with A/B testing and interpreting performance metrics.
- Deep knowledge of conversion psychology and offer architecture.
- Portfolio demonstrating DTC landing pages that drove measurable results.
- Traits That Win Here
- Obsessed with performance, speed, and clean execution.
- Understand that “pretty” is secondary to “converting.”
- Organized, urgent, and comfortable with tight deadlines.
- Proactive communicator and idea generator.
- Data-driven and able to take feedback well.
- Tools You’ll Use
- Replo
- Shopify
- GA4
- Motion / Triple Whale (nice to have)
- Figma (nice to have)
- Hotjar or similar heatmap tools
- KPIs
- Landing Page Conversion Rate improvements
- A/B test velocity and test success rate
- Page load speed and UX quality
- Delivery timelines and accuracy
Revenue-per-visitor impact
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