Job Description
Title of Assignment: Madrid System Expert Consultant Name of unit/sector: Madrid Information and Promotion Division, Madrid Registry, Brands and Designs Sector Place of Assignment: Home-based (United States of America) Expected places of travel (if applicable): United States of America Expected duration of assignment: From February 1 to July 31, 2026 1. Background and Objectives of the assignment The Consultant will serve as a WIPO Madrid System subject matter expert responsible for increasing Madrid System for the international registration of marks utilization among law firms and corporate users in the United States of America (USA). The Consultant will leverage comprehensive business development and sales support provided by WIPO to engage with qualified prospects and convert them into active Madrid System users through expert consultation and relationship management. 2. Deliverables/services (a) Core Business Development Activities Strategic User Engagement: Prepare and execute a comprehensive marketing and business development approach designed to reach out and connect with current and potential users of the Madrid System in the USA. The approach should include: i. Establishing and nurturing relationships with key stakeholder groups: • Major IP law firms and trademark prosecution practices • Corporate IP departments and in-house counsel • High-potential filers and serial trademark applicants • Key influencers (IP associations, corporate counsel groups, bar associations, chambers of commerce, industry federations, etc.) ii. Conducting high-value, targeted meetings and consultations individually or in small groups with agents/attorneys, law firms, corporate users, and influencers iii. Engaging with qualified prospects identified through WIPO-led data analytics and prospecting activities Expert Consultation and Technical Advisory: i. Provide subject matter expertise on Madrid System legal framework, procedures, and strategic advantages ii. Advise on complex filing scenarios, portfolio management, and international trademark strategy iii. Address technical and legal questions from sophisticated US practitioners iv. Demonstrate Madrid System tools (eMadrid), platforms, and operational workflows Market Intelligence and Feedback: i. Gather detailed market intelligence on US market needs, barriers to adoption, and competitive landscape ii. Report user feedback, system improvement suggestions, and emerging market trends to WIPO iii. Identify case study opportunities and document success stories (b) Minimum Performance Requirements (Quarterly Basis) The Contractor must achieve the following minimum thresholds each quarter: i. User Engagement: Minimum 60 meetings per quarter, comprising: • At least 15 meetings per month with high-potential law firms/corporate users/potential filers/representatives • At least 5 meetings per month with top-tier existing filers/representatives ii. Conversion and Business Development: • Achieve measurable conversion of engaged prospects to active users • Track engagement-to-filing conversion rates • Document progression through sales pipeline stages iii. Promotional Activities: • Lead or co-present at minimum 4 events per quarter (conferences, seminars, roundtables, webinars) • Participate in at least 1 WIPO Madrid System public webinars per quarter • Achieve participant satisfaction rating of ≥85% • Represent WIPO at major US IP conferences and trademark practitioner events iv. Case Studies & Market Intelligence: • Identify and document minimum 2 US-specific success stories of Madrid System use by local businesses or law firms per quarter • Contribute to development of US-market-focused marketing and training materials • Provide input on messaging and positioning for US legal/business audiences v. Knowledge Development & Partnerships: • Contribute to training materials development • Develop and maintain strategic relationships with key IP and industry associations • Major IP law firm partnerships and networks • Corporate IP counsel associations (c) WIPO Business Development and Sales Support WIPO will provide comprehensive backend support including: Data Analytics and Prospect Identification: • Analysis of US trademark filing data to identify high-potential prospects • Segmentation of law firms and businesses by filing patterns and international exposure • Scoring and prioritization of leads Lead Generation and Outreach Support: • Initial outreach campaigns (email, digital marketing, targeted communications) • Qualification of prospects through preliminary screening • Scheduling support for consultant meetings (when possible) • CRM system management and lead tracking Event Logistics and Coordination (when possible): • Event planning and logistics management • Marketing and promotional support for events • Registration management and participant communications • Materials preparation and distribution • Post-event follow-up coordination User Engagement and Administrative Support: • De
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