Marketing Coordinator

🌍 Remote, USA 🚀 Full-time 🕐 Posted Recently

Job Description

Rollins, Inc. is seeking a Marketing Coordinator to join their marketing team. The role involves driving paid search and social campaigns, contributing to strategy and execution, and optimizing customer acquisition efforts across digital channels.

Responsibilities

Develop, implement, and optimize Google Ad campaigns
Assist in managing monthly budgets by market
Analyze and report on campaign performance, providing insights and recommendations for continuous improvement
Support quality assurance testing to improve pay-per-call programs
Create compelling ad copy to drive engagement and conversions
Create and A/B test landing pages
Plan, create, and execute paid social campaigns including Meta, Nextdoor, and emerging platforms
Monitor performance and iterate on results
Support the development of marketing collateral, including swag and point-of-sale materials
Manage our reputation management platform (Birdeye): onboard new accounts, monitor and respond to reviews within 24 hours, generate monthly reports, monitor NPS and review automations, and serve as the go-to resource for teammates and franchise owners
Perform various duties as assigned

Skills

Bachelor's degree in Marketing, Advertising, Business, Communications, or related field
1-2 years of experience in marketing, communications, or a related field (Paid Search experience preferred)
Experience working in an office setting (1-2 years)
Strong analytical and problem-solving skills, with a metrics-driven mindset
Strong communication and organizational skills
Creative, curious, and results-oriented
Efficient in problem-solving
Ability to multi-task and meet deadlines
Excellent writing skills with attention to grammar and punctuation
Able to work remotely
Must reside in Charleston, South Carolina
Remote position with limited travel to Atlanta, GA office
Team Player: Works well as a member of a group
Innovative: Consistently introduces new ideas and demonstrates original thinking
Detail Oriented: Ensures work is accurate and thorough
Self-Starter: Motivated to take initiative and perform independently
Loyal: Shows firm and constant support to a cause
Goal Completion: Inspired to perform well by the completion of tasks

Benefits

Flexible schedule

Company Overview

At Rollins, our mission is simple: to become the best service company in the world. It was founded in 1948, and is headquartered in Atlanta, Georgia, USA, with a workforce of 10001+ employees. Its website is http://www.rollins.com/.

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