Marketing Insights Researcher

🌍 Remote, USA 🚀 Full-time 🕐 Posted Recently

Job Description

JOB TITLE: Marketing Insights Researcher
LOCATION: Remote (Strong preference for PST; open to EST/CST)
DURATION: 10 Months
PAY RANGE: $92 - $102/hr.

8+ years of experience in market research, consumer insights, or strategic consulting with experience in designing and executing both quantitative and qualitative research
Ability to synthesize complex information from multiple sources, including product usage data and UXR findings, to build holistic, data-backed strategic recommendations
Excellent communication and presentation skills with a Bachelor's degree and the ability to influence strategy and decision-making for senior stakeholders

Company:
Our client is a Fortune 500 multi-national technology company headquartered in Menlo Park, CA.

Mission:
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value we can deliver across our platforms and services. Our researchers go beyond answering briefs. They are partners who help identify opportunities and actualize marketing strategies that connect people to meaningful experiences.

Team Description:
Instagram champions everyday creativity that connects you to others and the world. We build the tools and services to empower our community and creators to imagine the possibilities of what's next. At Instagram, we believe in the power of creativity to reimagine and connect with the world around us.
The Instagram Marketing Insights (IGMI) team is the stewards, guides, and enablers of the Instagram brand strategy for both product and brand marketing insights work. We use deep brand and consumer knowledge to enable IG's long-term goals with our target audiences.

Role Summary:
We are seeking a senior Marketing Insights Researcher (contract) to join the Instagram Marketing Insights team, focused on product marketing insights and go-to-market support. This role sits at the intersection of product development, AI strategy, and brand-accretive growth, supporting some of Instagram's highest-priority and most ambitious initiatives.
The ideal candidate will operate as a strategic partner to Product, Brand, and cross-functional teams, bringing clarity to complex problems and translating consumer and product insights into actionable strategy. Resilience, flexibility, and comfort with ambiguity are essential.

Serve as the primary insights partner for high-visibility product launches, ensuring research findings directly inform go-to-market and brand strategy.
Translate key business questions into holistic learning plans; juggle competing priorities and interrogate research requests to ensure we are answering the right questions.
Design and execute high-impact quantitative and qualitative research, including foundational "understand" work, campaign development, creative/message testing, and product GTM evaluation.
Analyze, integrate, and synthesize product usage data, UXR findings, and other inputs to build coherent, data-backed strategic recommendations.
Partner with UXR, Data Science, and Marketing Analytics across planning, execution, and measurement to maximize the impact of marketing and product investments.
Influence decision-making, GTM planning, and goal-setting through highly effective communication with all levels of stakeholders, including leadership.
Proactively identify and scope new research opportunities and strategic risks, bringing a forward-looking perspective to solve undefined problems.
Leverage and champion AI-powered research methodologies to accelerate insight generation, research delivery, and innovation in marketing measurement.

8+ years of experience in market research, consumer insights, or strategic consulting.
Experience designing and executing both quantitative and qualitative research programs.
Proven ability to translate complex research into clear strategic recommendations that drive business outcomes.
Experience working embedded on marketing or product teams, with a track record of influencing strategy and decision-making.
Experience synthesizing information from multiple sources to build holistic and compelling strategies.
Experience solving blank-slate, undefined problems as well as well-defined problems with suitable methodology.
Strong analytical skills with experience in data analysis tools (e.g., SPSS, R, Python, SQL).
Experience with survey design and programming tools (e.g., Qualtrics, SurveyMonkey).
Excellent communication and presentation skills with demonstrated ability to influence senior stakeholders.

Experience in brand building, brand strategy development, and product marketing.
Experience with AI products, features, or technology marketing.
Experience in the social media, entertainment, or consumer technology category.
Experience collaborating with UXR, Data Science, and cross-functional product teams.
Familiarity with brand health measurement, tracking studies, and preference research.
High fluency in AI-powered research tools and agentic workflows.
Master's or PhD in a relevant field (marketing, psychology, communications, social sciences, statistics).

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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