Job Description
This a Full Remote job, the offer is available from: Missouri (USA) Our Company: We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block! What you'll do...: The B2B Marketing Manager for CPA Office Acquisition is a strategic marketing leader responsible for fueling the growth of Block Advisors by H&R Block through a robust lead generation engine. This newly created role will build and lead the marketing function that supports the CPA roll-up strategy, with a primary focus on generating high-quality leads that convert into CPA office acquisitions. In addition, the role will support marketing strategies and campaigns to acquire SMB clients, ensuring alignment with overall business objectives and driving measurable growth. This role is accountable for developing and executing targeted B2B marketing strategies to attract CPA firm owners who are ready to sell or explore partnership opportunities. Leveraging a mix of digital media, content marketing, events, and direct outreach, the B2B Marketing Manager will create and optimize campaigns that drive appointment volume and qualified consultations for the Acquisition & Development (A&D) team. Reporting into the Marketing organization, this role will work in close partnership with the A&D team, which leads acquisition negotiations, and the CPA roll-up team, which manages post-acquisition integration. Success will be measured by the volume and quality of leads generated, conversion rates to consultations, and ultimately, the number of CPA offices acquired that meet our strategic criteria. Day to day, you'll... • Translate the CPA acquisition strategy into targeted, multi-channel marketing plans that generate qualified leads and drive consultations with prospective sellers • Build and manage a scalable lead generation engine using digital media, email, direct mail, events, and outbound tactics to fill the top of the funnel with high-quality CPA office prospects • Leverage internal and external data to identify and prioritize Hirezen CPA firms, applying segmentation and personalized messaging to reach the right audience at the right time • Optimize campaign performance through continuous testing of messaging, creative, landing pages, and calls-to-action to improve conversion rates across the acquisition journey • Analyze marketing performance data, run A/B tests, and report on channel-level results to inform strategy and maximize marketing ROI • Collaborate closely with the A&D team, Integration, Legal, and Brand to align marketing efforts with acquisition goals and accelerate deal flow • Direct media agency partners to develop and execute campaigns that effectively reach and convert CPA firm owners, while also cultivating referral networks and strategic partnerships • Stay informed on industry trends, competitor activity, and seller behavior to refine targeting strategies and support special projects that drive innovation and cross-functional impact • Support marketing projects related to the integration of CPA offices into the Block Advisors network • Collaborate with the brand team to evolve and implement the Block Advisors Network brand positioning, voice, and visual identity • Support the development of messaging frameworks that align with the Block Advisors Network brand strategy • Serve as a liaison between the Small Business team and Marketing & Experience to ensure alignment on brand initiatives • Coordinate with cross functional partners to implement changes to branding, messaging, and marketing tools What you'll bring to the team...: Education: • Bachelor's degree in Marketing, Business, Communications, or a related field Work Experience: • 7+ years of experience in B2B marketing, ideally in demand generation, ABM, or campaign strategy roles • Proven track record of developing and executing successful marketing campaigns that drive business growth in the B2B sector • Strong strategic thinking and planning skills, with the ability to create and communicate a vision for the future • Excellent verbal and written communication skills, including the ability to create compelling content and deliver impactful presentations • Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders • Results-oriented mindset, with a focus on achieving measurable business outcomes • Experience in brand marketing or brand strategy in a multi-brand environment • Proven ability to contribute to brand positioning, messaging development, and go-to-market strategies • Strong understanding of brand development, positioning, and consistency a
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