Job Description
Our Client, a Public Utilities company, is looking for a Marketing Specialist - Email & Digital Support for their Oak Brook, IL/Hybrid location.
- Responsibilities:
- A Marketing Specialist is responsible for creating and implementing marketing campaigns to promote a product, service, or brand. They work closely with other members of the marketing team, as well as with sales, product development, and other departments to achieve marketing goals. Responsibilities may include:
- Developing marketing strategies and plans to reach target audiences.
- Creating marketing materials, such as brochures, advertisements, and social media posts.
- Managing digital marketing campaigns, including email, social media, and online advertising.
- Conducting market research to identify trends, competitors, and customer preferences.
- Analyzing marketing data and metrics to evaluate campaign effectiveness.
- Collaborating with other departments to coordinate marketing efforts.
- Planning and attending marketing events, such as trade shows and conferences.
- Monitoring and managing the marketing budget.
- Providing support to sales teams and other departments as needed.
- Keeping abreast of industry trends and best practices in marketing.
- Requirements:
- Highly organized individual required.
- Familiar with HTML email sending platforms like Eloqua, Salesforce, Hubspot, Mailchimp.
- Translate template images and copy into a functional email (newsletters, promo emails, ad-hoc requests) in Oracle Eloqua platform.
- Review customer lists for invalid or duplicate email addresses
- Maintain and segment lists for targeted campaigns.
- Maintain Eloqua contact limit.
- Scheduling campaigns by leveraging a deployment calendar to prevent oversaturating customers.
- Pull campaign performance reports on key metrics, provide insights and recommendations on them and share with campaign owners
- Leverage 3rd party data like Questline benchmarks to compare performance.
- Understand rules around compliance, bulk emails, preferences.
- Experience in email marketing preferably in B2B and B2C environments.
- Excellent communication and project management skills.
- Manage Email Planner Board
- Manage Email Marketing Calendar
- Highly organized, detail-oriented, project management
- Familiar with HTML email sending platforms (i.e., Eloqua, Salesforce, HubSpot, Mailchimp). Experience in email marketing preferably in B2B and B2C environments.
- Years of experience: 1-5 years
- Bachelors Degree preferred
- Specific experience: HTML email platform experience (i.e., Eloqua, Salesforce, HubSpot, Mailchimp).
- Marketing & customer education email campaigns. Building email templates, maintaining customer distribution lists, scheduling email campaign deployments, pulling campaign performance reports.
- Why Should You Apply?
- Health Benefits
- Referral Program
- Excellent growth and advancement opportunities
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.
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