Job Description
Position: Marketing Strategist - Remote (Central Time Zone)
About Trinity Property Consultants
At Trinity Property Consultants, your expertise fuels our mission. Guided by our values of innovation, teamwork, excellence, and empowerment
, we’ve been a leader in the multifamily industry for over 25 years and proudly manage properties for a nationally ranked NMHC’s Apartment Owner. We are building more than great places to live – we’re creating vibrant communities and meaningful careers.
The Opportunity
As a Marketing Strategist you will support newly acquired communities needing a dedicated resource to determine positioning and advertising for the property as we renovate. While our marketing team provides foundational support such as design, website updates, and marketing collateral, this role goes further—developing custom strategies that position each asset competitively in its market.
You will analyze market conditions, identify opportunities, and execute targeted digital and offline campaigns that drive qualified traffic and leasing performance. This is an ideal role for someone who enjoys problem-solving, building creative campaigns, and making a direct impact on property performance. This role is remote-friendly, with regular national travel to newly acquired and focus communities to conduct on-site assessments and develop market-specific strategies.
Compensation
$80,000 - $100,000 annually, based on your experience.
Schedule
Monday - Friday, 8 am to 5 pm (fully remote; approximately 30% national travel).
Location Requirement
- Must reside in the Central Time Zone.What You’ll Own
- Collaborate with the marketing team to align campaigns with brand standards, design, and messaging.
- Develop and execute custom marketing strategies for newly acquired and underperforming apartment communities.
- Analyze market conditions, competitive properties, and renter demographics to identify positioning opportunities.
- Build targeted digital campaigns across platforms such as search, display, social media, and listing services.
- Create localized offline marketing initiatives including partnerships, events, and community outreach.
- Work closely with regional managers and onsite teams to identify leasing challenges and implement solutions.
- Launch creative promotions and leasing campaigns designed to increase qualified traffic and conversions.
- Track campaign performance and occupancy trends, adjusting strategies based on data and results.
- Identify opportunities for new marketing channels, partnerships, and demand generation tactics.
- Support property rebrands, repositioning strategies, and major marketing launches for new acquisitions. What You Bring
- A strategic mindset with the ability to assess challenges and quickly build actionable marketing plans.
- Creativity and curiosity when testing new marketing ideas, campaigns, and channels.
- Strong analytical thinking with the ability to translate performance data into strategy.
- A proactive, solutions-oriented approach to problem solving.
- Excellent communication skills and the ability to collaborate across corporate and onsite teams.
- Comfort working in a fast-paced environment with multiple properties and priorities.
- Ownership mentality with a focus on measurable outcomes such as traffic, leads, and occupancy.
- Passion for real estate, multifamily housing, and local market dynamics. Qualifications
- 3+ years of experience in multifamily, real estate, or property marketing.
- Intermediate experience in Entrata, Microsoft (Outlook, Word, PowerPoint, and Excel), Canva, and social media (Instagram,Facebook, Tik Tok).
- Proficient in Google Suite (Analytics, Ads, Search Console, Tag Manager, Seach Console, and Business Profile), Meta Ads Manager, and Elise
- AI required.
- Proficient in Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, Cap Cut, etc.) preferred. Requirements Availability & Travel
This position will require approximately 30% travel nationally, along with the availability for nights, weekends, and holidays as needed, as well as occasional travel for company events or meetings. Active participation in team functions and regional or company activities is expected.
Physical Demands
This position necessitates…
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