Media Planner

WPP Media is the trusted growth partner for the world’s leading brands, leveraging data and intelligence to drive transformative growth. As a Media Planner at EssenceMediacom, you will support the development and execution of media plans while fostering strong relationships with clients and partner agencies to ensure seamless media strategy execution.

Responsibilities

• Day to day for some client contacts across accounts
• Nurture relationships with and work directly with client partner agencies i.e. creative
• Build positive relationships with client contacts
• Assist in development and presentation of plans, in conjunction with senior planners
• Ability to develop smaller plans and execute with minimal management direction
• Ability to keep track of developed campaigns and be able to speak about them to client and senior management
• Capable of independently completing reports with little management guidance; adept at transforming narrative and statistics provided by vendors and teams into actionable insights
• Ensure team deadlines are met
• Ability to provide communication response in a timely manner, especially to clients
• Oversee all media accounting, and administrative duties required on assigned accounts including monthly media expenditure reports (BCRs)
• Traffic campaigns to specialist teams
• Work with AdOps and Account Manager to ensure all site tagging is complete prior to campaign launch
• Ensure checks are done when creative is received or when preview links are provided by teams
• Carry out buy brief meetings with Investment Team
• Ability to take detailed notes for meetings and provide contact reports
• Access appropriate research as it applies to clients’ needs, using proprietary tools
• Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order

Skills

• 1-3 years media planning/buying experience
• Post-secondary degree, specialization in Advertising and/or Marketing an asset
• Strong customer service skills
• Demonstrated time management and multitasking skills
• Solid collaborative and team work oriented skills
• Excellent verbal and written communication skills
• Solid interpersonal skills
• Detail oriented and able to meet tight deadlines
• Detail, accuracy and mathematical competency a must
• Strong computer skills with a particular emphasis in Excel and PowerPoint
• Ability to manage and meet multiple demands within timelines
• Desire to develop and excel in their media career and a passion for all things media
• Ability to develop smaller plans and execute with minimal management direction
• Capable of independently completing reports with little management guidance; adept at transforming narrative and statistics provided by vendors and teams into actionable insights
• Ability to provide communication response in a timely manner, especially to clients
• Ability to take detailed notes for meetings and provide contact reports
• Access appropriate research as it applies to clients' needs, using proprietary tools
• Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order
• Begin to develop presentation skills

Benefits

• Competitive medical
• Group retirement plans
• Vision
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Company Overview

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