Job Description
About the Business
We are launching a new health-focused food brand in the freeze-dried fruits, vegetables, and grains category. Our products are preservative-free and targeted toward health-conscious consumers, families, kids, and on-the-go professionals.
We are looking for a skilled Market Research expert who can help us validate the market, understand customer behavior, analyze competitors, and guide our go-to-market strategy.
Scope of Work / Responsibilities
The selected freelancer will be responsible for:
Conducting market research for freeze-dried fruits, vegetables, and grains
Identifying target customer segments (age, income, lifestyle, buying behavior)
Analyzing market size, growth trends, and demand (India + global, if relevant)
Detailed competitor analysis:
Existing brands
Product range & pricing
Packaging & positioning
Distribution channels (online/offline)
Understanding consumer pain points & preferences
Researching pricing benchmarks & margins
Identifying best sales channels (D2C, marketplaces, retail, exports, etc.)
Providing actionable insights, not just data
Creating a structured research report / presentation
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