Job Description
Execute end-to-end set-up, optimizations, and maintenance of paid search campaigns. Provide strategic recommendations, budget management, and performance reviews. Work closely with paid search team, platform partners, and internal stakeholders to inform ongoing strategy, testing methodology, and roadmaps. Identify areas of improvement, communicate insights and measure efficiency and effectiveness of different efforts by examining media metrics
Conduct rigorous experiments and A/B tests to improve media effectiveness and efficiency. Collaborate with larger marketing team to create new ad creative, copy, and landing pages to increase performance. Work with ad operations team to manage tags and pixels including overall tracking strategy, implementation and reporting. Partner with media analytics team to build and automate channel-level reporting.
Hulu is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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