Job Description
About the position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Manager - REMOTE. In this role, you will have the opportunity to drive strategic marketing initiatives focused on state-level markets within the evolving EdTech landscape. Your expertise in account-based marketing will be instrumental in crafting campaigns that resonate with educators and stakeholders. You'll collaborate closely with the sales team, aligning marketing strategies with their requirements and state-specific needs. By leveraging your skills, you will help to deliver impactful campaigns, monitor performance metrics, and cultivate cross-functional relationships that support organizational growth.
- Responsibilities
- Build and implement integrated marketing campaigns tailored to state timelines, needs, and audiences.
- Create messaging and content aligned with state priorities communicated by the sales team.
- Manage cross-channel tactics including email, events, webinars, paid media, landing pages, and social.
- Monitor competitive state initiatives and research additional growth marketing tactics.
- Maintain clear project timelines, milestones, and documentation using project management tools.
- Facilitate alignment meetings and ensure stakeholders are updated on campaign progress.
- Define KPIs for campaigns and sales support initiatives.
- Track and analyze performance across channels and report results to internal teams.
- Partner with the state initiatives team to understand legislation and policy considerations that inform marketing strategies.
- Requirements
- 5 years of progressive hands-on experience in a B2B marketing role creating state, regional, and ABM campaigns.
- Excellent understanding of B2B marketing and the lead lifecycle.
- Strong project management skills with the ability to juggle multiple tasks.
- High level of organization and attention to detail.
- Excellent presentation and writing skills.
- Fluent in marketing technology including HubSpot and Salesforce.
- Bachelor’s degree in marketing, advertising, communications, or related field.
- Benefits
- Fully remote position with the ability to work from home.
- Opportunity to make a significant difference in educational outcomes.
- Collaborative and innovative work environment.
- Access to professional development resources.
- Possibility of occasional travel as needed.
Apply tot his job
Apply To this Job