Job Description
Note: The job is a remote job and is open to candidates in USA. Ask Media Group is powered by energetic, data-driven marketers. They are seeking an experienced Performance Marketing Media Buyer to manage large-scale performance marketing campaigns and influence the automation and optimization of their marketing platform.
- Responsibilities
- Manage and scale performance marketing campaigns across Facebook, with a strong focus on paid content strategies (e.g., advertorials, content arbitrage, native-style funnels)
- Act as the primary subject matter expert for our engineering and data science teams
- Partner closely with product and data science to inform platform features around campaign setup, optimization, targeting, and reporting
- Share performance insights to refine bidding logic, creative selection, and budget allocation models
- Conduct rigorous A/B tests on creatives, copy, and targeting strategies, directly helping to validate automation outputs through real-world campaign testing
- Drive performance in various markets and languages, ensuring our automated solutions are scalable globally
- Monitor daily campaign performance, identify trends, diagnose issues, and quickly propose fixes
- Skills
- 5+ years of hands-on media buying experience with a strong track record in paid content marketing (e.g., content arbitrage, lead gen, Driving to RSoC landing pages)
- Proven expertise managing and optimizing large-scale campaigns on Facebook Ads
- Demonstrated experience collaborating directly with engineering, product, or data science teams to inform and improve automation, tooling, or workflow systems
- Strong understanding of performance metrics (e.g., CPC, CTR, RPM, ROAS, CPA, LTV) and how to drive them at scale
- Ability to translate complex media buying know-how into scalable logic for automation (e.g., audience segmentation, rules-based bidding, dynamic creative testing)
- Excellent communication skills and comfort working cross-functionally in a fast-paced, experimental environment
- Strong data instincts: you can identify trends, diagnose issues, and propose fixes quickly
- Understanding of tracking/tagging, pixel implementation, and conversion event setup
- Company Overview
- Ask Media Group is a collection of websites that help curious people find the information they need. It was founded in 1996, and is headquartered in Oakland, California, USA, with a workforce of 51-200 employees. Its website is https://askmediagroup.com.
- Company H1B Sponsorship
- Ask Media Group has a track record of offering H1B sponsorships, with 3 in 2025, 5 in 2024, 3 in 2023, 10 in 2022, 4 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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