Job Description
Note: The job is a remote job and is open to candidates in USA. ADAY is a direct-to-consumer brand focused on improving clothing standards through design and supply chain innovation. They are seeking a CRM Manager (Email & SMS) to lead their email and SMS marketing programs, utilizing data to enhance user loyalty and retention while managing cross-functional campaigns.
- Responsibilities
- Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs
- Be responsible for creating and implementing successful retention marketing campaigns across email & SMS
- Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers
- Manage personalized trigger communications in an effort to better engage and convert customers through email and SMS
- Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines
- Develop a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a vision of growing consumer loyalty and increasing their lifetime value to the business
- Elevate the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval
- Lead the implementation and management of the loyalty program, strategizing new ways to engage with customers
- Develop and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty
- Lead the implementation of CDP
- Establish and track critical email & SMS KPIs, as well as assemble a framework for overall customer retention goals
- Oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, and share these results with cross-functional teams through presentations and email updates
- Continue to innovate and improve the customer experience and overall retention metrics
- Be an internal data expert for user retention activities and life-cycle activities
- Skills
- 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment
- Experience managing an email and SMS program, with the ability to leverage specific audience segments and personalize content to appropriate cohorts of customers
- Passionate about increasing value and improving the customer experience
- Outstanding analytics skills
- Experience with Google Analytics
- Ability to foster a test and learn environment and extract the learnings to drive incremental revenue for email and SMS
- Experience in utilizing a CDP to extract consumer insights, with the ability to leverage the data to create actionable marketing initiatives
- Experience managing a loyalty program to enhance customer retention metrics
- Excellent communicator with the ability to work cross-functionally across a variety of departments
- Strong project management skills
- Creative professional with excellent copywriting skills
- Able to perform both tactically and strategically with strong attention to detail
- Company Overview
- Direct-to-consumer brand creating clothing of the future It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is http://www.thisisaday.com.
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