Job Description
Note: The job is a remote job and is open to candidates in USA. iHerb is a leading eCommerce platform dedicated to health and wellness products. They are seeking a Global SEO Manager to define and execute a comprehensive organic search strategy, focusing on multilingual SEO and AI-driven search optimization.
- Responsibilities
- Design, implement, and manage a holistic SEO strategy that scales across 180+ countries and all of our product categories (Vitamins, Supplements, Sports Nutrition, Beauty, etc.)
- Lead the optimization efforts across all of our supported languages (currently localizing for 36+ languages), ensuring maximum relevance and visibility in regional search engines like Google, Naver (Korea), and others relevant and emerging search engines
- Oversee complex international technical SEO elements, including hreflang implementation, locale-aware site architecture, and regional link building
- Conduct deep dives into high-priority markets (e.g., Japan, South Korea, MENA, Europe) to uncover country-specific search behavior, competitor tactics, and new keyword opportunities, working closely with regional marketing teams
- Develop pioneering strategies for search visibility in the age of Generative AI (Gemini, ChatGPT, Claude, CoPilot, etc) to ensure iHerb’s content is consistently cited as a leading authoritative source in the health and wellness space
- Work hand-in-hand with our Engineering and Content teams to implement advanced semantic SEO, schema markup, and structured data that maximizes our presence in rich results, knowledge graphs, and LLM training data
- Establish content guidelines that position iHerb’s product information, blog (Wellness Hub), and reviews as industry-leading, trustworthy, and factually rigorous to capture high-intent, health-related traffic
- Own and execute the technical SEO roadmap, driving improvements in site performance, crawl budget efficiency, indexing across millions of localized URLs, and mobile-first optimization
- Partner directly with Product Managers and Engineers to translate SEO requirements into deployable technical solutions for our massive-scale e-commerce platform and product data feeds
- Identify and automate repeatable SEO processes, monitoring, and reporting to ensure a high-leverage model that supports exponential international growth
- Skills
- Proven ability to develop and execute technical SEO strategies for sites with millions of pages/SKUs
- Deep expertise in common SEO tools (e.g., Google Search Console, Screaming Frog, Ahrefs/SEMRush, Google Analytics)
- Demonstrated experience with localization challenges (Hreflang, CC-TLDs, content translation vs. transcreation)
- Strong understanding of how AI and LLMs are changing search behavior and demonstrable experience or passion for positioning a brand for the future of AI search
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear business strategies for non-technical stakeholders
- Strong leadership, communication, and global stakeholder management skills
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years of experience in Search Engine Optimization, with a minimum of 2 years focused on large-scale international/multilingual e-commerce SEO
- Bachelor's degree in Marketing, Business, or related field
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms)
- Benefits
- Medical, dental, vision, and basic life insurance programs
- 401(k) plan
- Time Off
- Paid Sick Leave
- Paid holidays
- Restrict Stock Units
- Annual bonuses
- Company Overview
- iHerb is on a mission to make health and wellness accessible to all. It was founded in 1996, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.iherb.com.
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