Job Description
Note: The job is a remote job and is open to candidates in USA. GenScript Biotech Corporation is a global biotechnology group committed to improving health through biotechnology. They are seeking a Media Specialist in Biosciences to support the execution of paid media campaigns across various digital channels and assist with campaign performance monitoring and optimization.
Responsibilities
- Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels
- Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks
- Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation
- Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements
- Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team
- Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations
- Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting
- Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting
- Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input
- Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards
Skills
- 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology
- Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms
- Exposure to supporting marketing events, including cross-regional coordination or campaign amplification
- Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel
- Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques
- Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets
- Good verbal and written communication skills to summarize results and share updates with the team
- Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment
Company Overview
Company H1B Sponsorship
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