Job Description
Note: The job is a remote job and is open to candidates in USA. Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. They are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications, focusing on increasing repeat purchase behavior and long-term engagement. Responsibilities β’ Build and manage customer journeys: β’ Onboarding β’ Abandoned cart β’ Post-purchase β’ Winback β’ Subscription upgrade/downgrade flows β’ Develop structured segmentation strategies β’ Design and optimize subscription tier communication β’ Support upsell initiatives β’ Reduce churn through proactive engagement programs β’ Oversee promotional calendar β’ Partner with Creative for campaign assets β’ Ensure consistent messaging aligned with brand standards β’ Track repeat purchase rate, churn, LTV β’ Conduct cohort analysis β’ Continuously optimize flows based on performance data Skills β’ 4β7+ years in ecommerce lifecycle marketing β’ Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar) β’ Strong understanding of subscription models β’ Analytical mindset with commercial focus β’ Understanding of Shopify Benefits β’ Medical, dental, and vision insurance, plus a range of additional voluntary benefits β’ 401(k) with company match β’ Flexible PTO and 15 paid holidays to rest and reset β’ Remote-first culture with home office stipend β’ Professional development budget β’ 12 weeks of paid family leave to celebrate lifeβs biggest moments Company Overview β’ Publishers Clearing House (PCH), headquartered in Port Washington, NY, is a leading multi-channel direct marketer of value-based consumer It was founded in 1953, and is headquartered in Washington, District of Columbia, USA, with a workforce of 11-50 employees. Its website is Apply tot his job
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