Job Description
Note: The job is a remote job and is open to candidates in USA. Raising a Reader is a national nonprofit that partners with parents and educators to create brighter futures for children through family engagement. The Revenue Development Associate will support revenue generation and marketing efforts by executing marketing campaigns, managing outreach initiatives, and contributing to building a strong sales pipeline.
Responsibilities
- Support Salesforce data management, including list pulls, lead tracking, and dashboard reporting
- Assist in building and executing email campaigns, including formatting, scheduling, testing, and tracking performance metrics (open and click rates)
- Coordinate webinar logistics, including setup, registration management, communications, and post-event follow-up
- Develop and distribute newsletters, including content collection, formatting, scheduling, and performance tracking
- Maintain marketing calendars, campaign timelines, and organized asset management (folders, naming conventions, templates)
- Support website updates and landing page management
- Assist in collecting and organizing marketing assets (photos, videos, and content)
- Support social media execution, including content scheduling, basic engagement monitoring, and alignment with marketing campaigns
- Assist in preparing and coordinating social media content (graphics and copy), including periodic bulk scheduling for campaigns
- Conduct outbound prospecting efforts, including researching target organizations and identifying key contacts
- Build and manage lead records in Salesforce, ensuring accurate and complete data entry
- Execute outreach campaigns via email and phone to engage prospective customers
- Qualify Marketing Qualified Leads (MQLs) and support conversion to Sales Qualified Leads (SQLs) through initial outreach and discovery conversations
- Schedule meetings for Account Managers (AMs) and support pipeline progression
- Prepare briefing notes and background information for AMs ahead of sales meetings
- Track outreach activities and maintain follow-up tasks within Salesforce
- Conduct light outreach to current partners to understand funding sources, timelines, and renewal opportunities
- Participate in relevant sales and revenue team meetings and 1:1 check-ins
- Track campaign and outreach performance using basic metrics and reporting tools
- Maintain organized records of campaigns, contacts, and outreach efforts
- Support internal coordination across Marketing and Revenue teams
- Assist with follow-up communications for events, webinars, and campaigns
- Contribute to ongoing process improvements and documentation
- Other duties as assigned
Skills
- 1–3 years of experience in marketing coordination, sales development, or administrative support
- Familiarity with CRM systems (e.g., Salesforce) and email marketing platforms
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Comfort with data entry, tracking, and basic reporting
- Experience in nonprofit, education, or mission-driven organizations
- Exposure to sales development (SDR/BDR) or lead generation processes
- Experience supporting webinars, newsletters, or digital campaigns
- Familiarity with tools such as Zoom, MassMailer (or similar), Wordpress, and social media platforms
Benefits
- Paid Holidays Off
- Sick Time Accrual
Company Overview
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