Job Description
Note: The job is a remote job and is open to candidates in USA. Uplight is creating a new category of energy through innovative software solutions. The Senior Marketing Operations Specialist will support the marketing operations team and utility clients by managing programs and projects, ensuring quality assurance, and executing targeted marketing campaigns.
- Responsibilities
- Conduct day-to day marketing operations tasks, including configuration, customization, quality assurance testing, data/list management and deployment of website content, marketing campaigns and post-purchase messaging
- Manage and track utility approvals for new products, promotional participation and marketing content
- Support planning, operations and website updates for sales and promos
- Write tickets and project briefs for work to be completed by Marketing, E-Commerce, Reporting, Engineering and Product squad members
- Support new client integrations with setup work in various professional ecosystems
- Maintain hygienic email lists and develop customer segments to support a robust targeting and personalization strategy. Support utility-specific list transfers and opt-out management
- Employ and analyze A/B and multivariate testing of different content strategies
- Collaborate with internal team members from Marketing, E-commerce, Partner Success and Customer Support teams on projects and issues
- Proactively identify opportunities and risks and raise awareness to larger teams and propose potential solutions
- Operate with a high level of independence to maximize outcomes for the company and the client
- Train other employees on new process or onboarding as opportunities arise
- Own complex clients, focusing on client outcomes and Uplight goals
- Drives progress even in ambiguity and can work independently on routine tasks and as part of a team to achieve outcomes
- Skills
- You are a master multi-tasker and can pivot from one task to the next to meet aggressive deadlines and juggle the demands of multiple clients
- You are great at prioritizing your to-do list based on level of importance
- You have a strong attention to detail
- You are incredibly resourceful and look for answers first and ask questions when you need clarity
- You work well independently and in a group
- You confidentially present to internal and external stakeholders
- You love a good puzzle and can think through all the angles
- You're committed to learning and adhering to copyright, CAN-SPAM and other marketing-related legal requirements and best practices
- You enjoy following (and improving!) operational processes
- You are an active communicator who can keep internal team members informed of new developments and contribute behind the scenes to client satisfaction
- You are a go-getter. You take responsibility and run with it
- You love to take on new challenges and are not afraid to teach yourself new things
- You actively seek new opportunities within your workload—taking on new projects is something you love
- You thrive in unstructured environments and use that flexibility to your advantage
- Familiarity HTML/CSS
- Familiarity with outbound email platforms and ecommerce tools
- Benefits
- Flexible time off
- Generous parental leave
- A wellness stipend
- Work flexibility
- Company Overview
- Uplight provides end-to-end customer-centric technology solutions. It was founded in 2019, and is headquartered in Boulder, Colorado, USA, with a workforce of 501-1000 employees. Its website is https://uplight.com/.
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