Job Description
PLEASE READ: THIS IS NOT JUST A GRAPHIC DESIGNER OR CREATIVE ROLE
Seeking a high-level, strategic Virtual Creative Director to lead all brand, marketing, and creative production across the brokerage.
This role is responsible for building a scalable creative department, owning brand standards, overseeing all marketing output, and driving innovation through AI and technology. The ideal candidate combines leadership, design expertise, operational structure, and forward-thinking creativity.
- Leadership & Team Management
- Lead, mentor, and manage Jr and Sr Graphic Designers and any contract creatives (renderers, video editors, photographers, copywriters)
- Establish clear weekly production schedules and deadlines across all marketing initiatives
- Review, critique, and approve all creative output before public release
- Build and maintain a scalable creative team structure (designers, 3D artists, editors, freelancers, overseas vendors)
- Create performance standards, KPIs, and workflow expectations for the creative department
- Recruit, onboard, and train new creative team members
- Hold weekly creative production meetings and maintain task accountability
- Brand Stewardship (REAL New York Brand Guardian)
- Own and enforce the REAL New York brand identity across all divisions: rentals, sales, commercial, investment, and new development
- Create and maintain the REAL New York Brand Guidelines (fonts, tone, spacing, color systems, imagery standards, layout systems)
- Direct and implement RNY branded templates including: Stationery and office materials, Agent marketing kits, Listing presentations, Email marketing, Social media posts, Signage, and Merchandising and promotional items
- Ensure all marketing materials across the company are visually consistent and cohesive
- Audit agent marketing and enforce brand compliance
- Marketing Production Oversight
- Produce and oversee all REAL New York marketing output across platforms: Social media, Email campaigns, Website, Listing advertising, Broker presentations, Landlord presentations, and Investor materials
- Work directly with leadership to translate strategy into creative deliverables
- Build standardized templates so agents can market properties without reinventing materials
- Coordinate photography, videography, floor plans, renderings, and print production
- Manage production calendars tied to listing launches and marketing cycles
- New Development Marketing (Very Important)
- Produce and oversee all branded materials for new development projects
- Manage project timelines based on leasing/sales milestones: Teaser phase, Soft launch, Official launch, and Stabilization
- Direct and produce the creation of: Project branding, Logos, Websites, Brochures, Offering plans, Hoarding signage, Social Campaigns, Email Campaigns, Leasing office materials
- Coordinate with external vendors, including photographers, copywriters, renderings etc
- Ensure deliverables are completed before leasing deadlines (this is critical to revenue)
- Competitive Research & Innovation
- Monitor competing brokerages and developers for new marketing trends and creative formats
- Continually introduce fresh marketing materials, layouts, and content styles
- Maintain a “creative inspiration library” and present new ideas monthly
- Identify emerging platforms and marketing opportunities before competitors
- AI & Technology Implementation (This is the differentiator)
- Utilize AI tools to generate high-impact marketing content including: social media campaigns, listing ads, agent marketing, and building launches
- Implement and manage tools such as: image generation, video generation, virtual staging, automated listing descriptions, and social media automation
- Build internal workflows using AI so marketing production time drops by 50%+
- Train agents and staff on how to use AI marketing tools
- Develop repeatable AI prompt systems and internal creative libraries
- Produce short-form video, reels, and animated marketing content at scale
- Digital & Content Strategy
- Oversee REAL New York social media aesthetic and posting direction
- Develop ongoing content pillars (education, listings, culture, agents, market data)
- Create recurring marketing series (market updates, deal spotlights, behind the scenes, developer features)
- Work with leadership to build Louis + REAL thought-leadership branding online
- Supervise creation of video content including: property tours, agent features, educational videos, developer interviews, and market reports
- Systems, Workflow & Process Building
- Create a centralized creative request system for agents and managers
- Build a ticketing or submission process for marketing requests
- Develop a digital asset library (photos, logos, templates, renderings, videos)
- Manage file organization and naming conventions across all projects
- Implement quality control and version tracking
- Vendor & Production Management
- Manage relationships with: printers, photographers, videographers, rendering studios, sign fabricators, and merch vendors
- Negotiate pricing and turnaround times
- Approve proofs before printing
- Ensure production quality meets brand standards
- Internal Support & Training
- Train agents how to properly market listings using company templates
- Run quarterly marketing workshops for agents
- Provide marketing guidance for high-value listings and new development exclusives
- Assist leadership with pitch decks, recruiting materials, and landlord presentations
Proficiencies in Adobe, Canva, Capcut, Social Media (Instagram, Linkedin, Tiktok), Google Sheets, Email CRMs (Brevo, Mailchimp, Constant Contact), Figma, Squarespace/Wix
Familiarity with New York City neighborhoods and the local real estate landscape is preferred, or a strong willingness to learn.
Reports to: Director of Marketing
Requirement: Written and Speaking English
Required Hours: Must be available Monday – Friday 9am – 6pm EST
Pay: 3,000 USD Monthly
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